Passing any measure, levy or bond, requires significant efforts ensuring your community knows what the measure entails and why. During any successful election campaign, the district and community groups align to get out the information: why are we running this...

Successful school boards, superintendents and leadership teams who genuinely care and can demonstrate their desire to “Listen and Learn” from their communities are trusted, well informed and successfully lead their schools. Take a moment and answer these three simple...

Your organization wants to know more about its audience and its customers - what organization doesn't want to know more about those they serve? However, most organizations feel like the only way to received feedback is through surveys. Surveys are a great way to...

Knowing the value of reaching your organization's audience is practically common sense to any employee from the rank-and-file all the way up to top leadership. However, you might be surprised to know that many organizations including businesses, municipalities, and...

Developing an effective Communications Plan for your organization can seem like a daunting task. Where do you start? What's involved in developing effective communications between your organization and its audiences? Step #1: How will your organization communicate?...

Communication should be a top priority for school districts and organizations of all sizes. When an organization communicates regularly, the audience will keep the organization's ideals at the forefront of their minds.   Tip #1: Transparency is Key. Believe it or...